Market Research

As soon as we had our manifesto written, as a group, we had a better understanding of what direction we wanted to take our theatre company. As Progeny Theatre Company we wanted to take well known children’s stories and adapt them into adult’s theatre. We decided that our first step should be to go out into the public and carry out market research. Although we did not know our specific target audience at the time, our initial idea was to make theatre for adults so we targeted eighteen years and over. We thought it was of importance to find out what Children’s stories stand out to adults now and what stories they remember from their childhood. We did this to compare what stories children have nowadays and whether they were the similar to what the participants remembered. From our research we gathered that although newer stories were mentioned (mainly Disney), Little Red Riding Hood and Snow White were also popular. The main reason for this was due to reading these stories to the younger generation. We also wanted to discover why these stories stood out to our target audience so that we could understand the popularity of these stories which could help us in framing our own adaptations. We had many different responses to this question; however the main reason was simply because that is what they read as children. We also wanted to find out what genre they preferred as children and what genre they prefer now. We did this to compare the two and see if their preferences had changed as they grew older. We actually discovered that a lot of people who liked fairy-tales or adventure as children preferred horrors as adults (this is shown in the other category). This is the best response that we could hope for as it fits with exactly what we are doing with our Theatre Company, as we are combining both genres. The top genre that people enjoyed as children was adventure; this sparked our curiosity and made us wonder why. So we created a poll on our Facebook page to find out why. The poll results were as follows:

Facebook poll - Adventure stories

The clear outcome was that people preferred the plot/story of adventures. However, we found Samantha Woodhouse’s response interesting, “The journey you can take with the characters and the adventures you can have yourself with friends when you re-enact the stories” (2013). We found this interesting due to the element of imagination involved within children’s stories as we are trying to recreate this for the adults. We also wanted to know if the public had ever noticed any underlying issues within children’s stories. The example that we used to explain it to them was The Ugly Duckling and how it could be argued that this story sends the message that being beautiful is of great importance and that if you are not beautiful then you will be bullied. Many people did not notice the underlying messages but a few people did. One response we received was “Yeah pretty much all fairy tales tend to have stereotypical things such as the ugly sisters and the roles of women are very set so they can be quite sexist. Oh and then there’s the stereotype of that beautiful princess’ are skinny with big eyes etc.” (Rebecca Walker, 2013). We found this quote suitable to our project. We feel that the fact that many people did not notice any underlying issues will be a benefit to our company as it shows that what we are doing is quite unique. We finally asked the public if they would be interested in seeing a performance like ours and we only received one no from all of the people we asked. The reason that he gave was simply because he did not enjoy going to the theatre.

We have collated all of the data into pie charts and tally charts/graphs so that we were able to visually see our results. They are as follows:

Question One.

Hansel and Gretel

5

Snow White

5

The Gruffalo

5

Cinderella

4

Little Red Riding Hood

4

Beauty and the Beast

3

The Chronicles of Narnia

3

The Harry Potter Saga

3

The Ugly Duckling

3

Bambi

2

Goldilocks and the Three Bears

2

Peter Pan

2

The Hungry Caterpillar

2

The Tortoise and the Hare

2

The Twits

2

Alice in Wonderland

1

Basil the Great Mouse Detective

1

Bear on the Pond

1

Bill and Ben

1

Can’t You Sleep Little Bear?

1

Coraline

1

Diary of a Wimpy Kid

1

Disney Books

1

Dumbo

1

Fairytales

1

Finding Nemo

1

George’s Marvellous Medicine

1

Grimm Fairytales

1

Jack and Jill

1

Little Miss Muffet

1

Lord of the Flies

1

Mary Poppins

1

Moby Dick

1

Mr Men and Little Miss

1

Mrs Frisby

1

Of Mice and Men

1

Roald Dahl

1

Rowan on Rin

1

Sleeping Beauty

1

Tangled

1

The Beatrix Potter Books

1

The Boy Who Cried Wolf

1

The Hobbit

1

The Lady and the tramp

1

The Little Engine That Could

1

The Little House on the Prairie

1

The Princess and the Pea

1

The Rats of Niamh

1

The Secret Garden

1

The Tales of Paddington Bear

1

The Twilight Saga

1

Three Little Pigs

1

Treasure Island

1

Winnie the Pooh

1

Zanzibar

1

Question Two.

Little Red Riding Hood

4

The Very Hungry Caterpillar

4

The Tortoise and the Hare

3

The Ugly Duckling

3

Winnie the Pooh

3

Beauty and the Beast

2

Cinderella

2

Noddy

2

Snow White

2

The Chronicles of Narnia

2

The Hobbit

2

The Twits

2

The Famous Five

2

Adventure Book for Boys and Girls

1

Aladdin

1

Alice and wonderland

1

Basil, the Great Mouse Detective

1

The Beatrix Potter Books

1

Biff and Chip

1

Can’t You Sleep Little Bear

1

The Cat in the Hat

1

Charlie and the Chocolate Factory

1

Charlotte’s Web

1

Chip and Kipper

1

Disney

1

Finn McColl

1

George’s Marvellous Medicine

1

Goldilocks and the Three Bears

1

Goosebumps

1

Hansel and Gretel

1

The Harry Potter Saga

1

His Dark Matters Trilogy

1

Horrible Histories

1

Jack and Jill

1

Lord of the flies

1

Madame Doubtfire

1

My Family and Other Animals

1

The Chronicles of Narnia

1

Naughty Little Sister

1

Paddington Bear

1

Peter Pan

1

The Princess and the Pea

1

Roald Dahl

1

Rowan of Rin

1

Rumpelstiltskin

1

The Boy Who Cried Wolf

1

Grimm Fairytales

1

The Cloth of Dreams

1

The Famous Five

1

The Gruffalo

1

The Lady and the Tramp

1

The Land Before Time

1

The Lion King

1

The Little Engine That Could

1

The Philosophy Files

1

The Pig in the Pond

1

The Secret Garden

1

The Silver Sword

1

The Velveteen Rabbit

1

The Wizard of Oz

1

The Three Little Pigs

1

You’re Safe Now, Waterdog

1

Question Four.
Fairytale       21%  preferred
Comedy         17% preferred
Adventure   51% preferred
Other              11% preferred

Pie chart genre childhood

 

Question Five.

Fairytale/Romance        19% preferred
Comedy                               17% preferred
Adventure                         15% preferred
other                                    49% preferred

pie chart genre now

 

Question Six.
Yes – 60%
No -40%
pie chart underlying issues

 

Question Seven.
Yes – 98%
No – 2%

pie chart interest in seeing our performance

 

Word Count – 1074

*Appendices “The Gothic Tradition”

The Gothic Tradition – Romanticism 12/02/13

A genre of writing called ‘Terrorist Writing’ was the eventual name for the Gothic. It was originally viewed with a lack of seriousness and from the work of women writers.

There was a sense of monstrosity in terms of setting. Very stereotypical, stylised gothic buildings containing remote passageways, cellars with a sense of mystery embodied. There were also outdoor settings such as forests with the feeling of the wildnerness and secrecy within.

Very much transgressing moral and social values, with excess of male power, violence and sexual deviancy.  Supernatural features, e.g. giant suits of armor, moving portraits explained supernaturally but with suggestions of a naturalistic explanation in the end. The idea of the ‘unspeakable’ was prominent and the characters tend to be stereotyped. e.g. power vs helpless victims. There was also a fairytale sense in the characters, with extreme emotional registers, literature to excess.

1716 – 1820 – Housed the idea of the pure Gothic novel with all these conventions. After this the Gothic became mixed up with realism e.g. Jane Eyre, Great expectations, Dracula, Frankenstein …

There was also a fad for Gothic architecture with medieval aesthetics. e.g. Notre Dame and Lincoln Cathedral.

In the Mysteries of Udolpho there is the idea of entering the chamber, (similar to Angela Carter’s later work) and the idea of terror dragging your imagination because into the unknown

‘Emily passed on with faltering steps, and having paused a moment at the door, before she attempted to open it, she then hastily entered the chamber, and went towards the picture, which appeared to be enclosed in frame of uncommon size, that hung in a dark part of the room. She paused again, and then, with a timid hand, lifted the veil; but instantly let it fall – perceiving that what it concealed was no picture, and, before she could leave the chamber, she dropped senseless to the floor. (Vol 2 Ch 6)

Introducing stereotypical Gothic themes, haunting, groans, apparitions, mutilated bodies, decaying corpses, violent deaths, sexual threats. Freudian readings etc.

This became the explained supernatural with suggestions of fear and fear becoming pleasurable.

‘The Romantic Gothic’

It was revolutionary Gothic e.g. Frankenstein, Mary Shelleys parents were both renowned political radicals and both parents were right in the centre of radical political discourse. The monster in political terms presented himself as the victim (e.g. Frankenstein), the monster speaks back and protests and the narrative encourages sympathy. The social construction of monstrosity, symbolic of the french revolution in the terror and execution and violent aftermaths. The monster was arguably used in the Gothic as a warning to society, of society creating its own monster.

The Gothic became more and more an opposition to enlightenment values. It came to symbolise everything deemed ‘other’, a dark barbaric genre in comparison to the literature people were used to. The Gothic houses abuses of power, primitive social power and emotional access compared to enlightenment values of reason. The Gothic was desperate for punctuation, a form of writing that reflected the monstrosity of the writing at the time.

‘The idea of the absolute monarchy and the contemporary resonances of this. Presenting limits to a Kings power e.g. The Magna Carter and The Glorious Revolution. (Horace Walpole, John Wilks)

A certain emotional discourse presented the Gothic with relations to Romanticism, exploring interior worlds, introducing the idea of the ‘sublime’, an encounter with the unknowable, producing feelings akin to awe.

‘Sublimity, then, refers to the moment when the ability to apprehend, to know, and to express a thought of sensation is defeated. Yet through this very defeat, the mind gets a feeling for what which lies beyond our thought and language’ (Philip Shaw, The Sublime)

Suggestions of fear being part of the sublime, in alignment with the unspeakable. Obscurity seemed to be necessary to attain fear.

The attitude to the Gothic has varied quite a bit, are there serious ways to discuss the Gothic?

1) Symbolic Dramas of the unconscious, (Freud)

Fairy tale and dreams embodied ideas of the unconscious, symbolic narratives exploring what lies beneath the conscience. (See Goya painting) Origins of the dream were explored, dream like qualities emerging in literature, events drifting into each other producing powerful symbolic images but not necessarily being coherent (state of the dream or nightmare). In the mid 20th century, the surrealist movement – there was a fantasy of power unleashed paranoia,extreme mental states. Helplessness in nightmares, themes of claustrophobia and entrapment in the passage ways of a Gothic setting (ANGELA)

2) Political discourse

Gender binaries – indirect engagement with social reality. The male tyrant vs the female victim in patriarchal society. Exploration of what exactly makes the woman a victim, power being socially instituted by law, attitudes and culture. Exploration of feminism, women were presented as very unnatural. The representation of the monster in many works were symbolic of the narrative itself. e.g. The monster in Frankenstein was seen as symbolic of ‘the angry mob’ e.g. french revolution

3) Psychological Plight

Mechanics of Gothic machinery became metaphors of an internal landscape. Disturbed states of feeling and mind.

The internalising of Gothic forms represents the most significant shift in the genre, the gloom and darkness of sublime landscapes becoming external markers of the inner mental and emotional states’ (Botting,Gothic, 91-2)

See Coleridges ‘Pains of sleep’ – for images of the tortured mind.

The Romantic and the Gothic had a few things in common also.They were both beyond reason, imagination and feeling reacting against the rational world view. Emphasis on the subjective world and a reinvestment in the supernatural, hauntings, apparitions. Both engage with the sublime

Gothic Set Design: Angel Statue Idea

From collecting a bank of usable creative materials, I have been considering in more detail the possible gothic images which I could use in the set design, building on the ideas of dark connotations, and a grand, imposing stage image which we discussed in our production meeting on Thursday 7th Feb.

I thought it might be helpful for the director, production team and script writers to include an example of an angel which I painted for a previous set design, to show how I could use an image, project it on reinforced mdf, and paint to a desired 3D effect. If we wanted to create a similar set piece for our production, it needs to be projected, sketched out and painted. I will ask the LPAC Tech team if I could use some space in the ‘scene doc’ to paint these pieces. It would also be possible to make a larger design or motif from a stencil if that sounds interesting.

As displayed below, this angel was created from an original photograph which I adapted to look 3D and statuesque.

 

The original photograph

The original photograph

 

My original 3D style painted version

My 3D style painted version

 

Word Count: 187.

 

Production Meeting Note 7/2/13

Progeny Theatre Company Meeting

Date: 7/2/13

Notes since last meeting:

  • Jess & Kelsey – to present data findings from market research.

    • Still not completed, will be completed by Monday.

  • Jamie & Steph – to report on the costings of rights for the plays.

    • (£80 – £100) but we will not be using their stories directly

  • Final Decision for stories used.

  • Decision needs to be made for performance title.

    • TBC

  • Script writing update.

    • Synopsis for monday

  • Discussion on motif for advertising.

    • Need summary of story first

  • Organising the “About us” section on blog (photos, order etc.)

    • hierarchy diagram? Waiting for PlayZone

Attendance/Apologies:

Hannah Smith – Working

Steph Doe – Working

Kelsey Stirling – At home

Lewis Chanel – ill

Marketing/Advertising/Finance Team update:

Nothing to report as Kelsey could not attend the meeting.

 

Scriptwriting Team update:

Change in story: instead of matchstick girl, we are now using two stories.

Matchstick girls story would not have enough depth within the performance.

Keeping in mind who does what in other job roles. (deciding who to act the main roles).

Bloody Chamber & Snow Child are the two stories decided upon to use.

Casting session – once the story has actually been written/decided on.

Synopsis of performance overall by Monday 11th Feb.

Design Team update:

IDEAS:

  • A projection of a story book with characters walking out at the start and the book closing at the end (the end)

  • Merging pictures/ making different rooms

  • large posters of classical paintings, surrealist thing, cutting things into a collision – to make a room of pictures.

  • House of pictures, house of stories

Steph’s vision on lighting design: one light, people walking into it, darkness around (half face)?

Production will be more about the lighting; sharp and crisp. Lighting will be integral to the piece.

Lighting has a big influence on the blocking. (Steph)

The general ideas for the production are: Big, Spectacular, WOW factor.

Need to have haze during the performance.
SNOW MACHINE NEEDED.

Sponsors needed to pay for these things. (Fund-raising also?)

Researching Edward Gordon Craig for influence to set design.

Costume wise – big elaborate melodramatic.

What is the stage going to be like? How much space will we have?

Really need the script in order to decide what is going to be made.

Additional notes from today’s meeting:

Still debating the idea of PlayZone. Whether it is professional or not.

Sam – to design a logo for our company. Put his advertisement on our page.

My Artistic Influences

        Edward Gordon Craig 

 

Edward Gordon Craig- Scenic Artist, Actor and Designer

The above designs are by the famous theatre practitioner Edward Gordon Craig, who has been extremely influential in terms of shaping the design styles and approaches of succeeding set design creations. In my opinion, the main and most impressive features of Gordon Craig’s work would be the confidence in his use of vertical lines and columns and layering of these shapes to create a sense of depth to an overall stage image. Furthermore, his use of steps and levels runs in complimentary order to the height of the stage, which is an adaptable use of set pieces.

I have taken the role of imparting my pre-existing knowledge of successful set design concepts and painting techniques, where the ideas of elevated, striking sets, such as those devised by Gordon Craig, could be beneficial in terms of how we could create the overall aesthetic ‘look’ of our production. Concentrating on a gothic twist, however, I need to find a way to adapt these influences to suit our stage space and production values, and bring in the director’s and production manager’s ideas into one cohesive, consistent and practical outcome.

 

—————————————————————————————————————–

          Creative Mood Board
Creative Mood Board
I created this mini project as a means of developing a consistent set of gothic/ and or fairtytale images which may be useful for the design of the set. The innocent maiden, for example, as an emblem of a forgotten or once happy past, could be a powerful recurring image, as too could the concept of imagining a serene angel statue become manipulated by death and destruction, coming to life, or changing someway throughout the production to shock or impress the audience as a visual spectacle.
Linking to the director’s suggestion that we focus on The Bloody Chamber by Angela Carter, I have been experimenting with symbolic or iconic images which we could display to remind the audience of a particular event which triggers the action, such as the brutal murders of the dead wives which occurs in the story.
  Angel Concept/ Poster Design       
Angel Concept/ Poster Design
With this idea, I was trying to focus on how I could create an overall look for the show, taking inspiration from the popular video game series BioShock, which has a distinctive dark and sinsiter art deco style, twisting the conventions of cheerful posters and adverts, and creating, looming and mysterious alernatives. In this regard, I created a ‘poster’ image, with a mysterious slogan which would fit as a concept of what the production could try to project. I find these types of activities useful, as a way of developing a clearer concept for myself as a designer.
      Angel Concept with Skull
Angel Concept with Skull
Here, I manipulated the angel image to try and emphasise the idea of one image triggering two different interpretations for an audience. This is also consistent with the director’s specifications that we create the concept of liminal spaces; a collision of two worlds.

(Please click on the images to see larger versions)

 

Word Count: 490.

 

Works Cited:

Carter, Angela (1995) The Bloody Chamber, London: Vintage Press.

Russell, John Brown (2001) The Oxford Illustrated History of Theatre, Oxford University Press.

Zarilli, Phillip B, Bruce McConachie, Gary Jay Williams, Carol Fisher Sorgenfrei (2010) Theatre Histories: An Introduction, London: Routledge.

2K Games (2002-2012) BioShock.

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