Creating the Program
When making a theatre program, for any performance, we believe that the design of the program should relate to the performance. Jessica Smith and I (the Marketing team) wanted to ensure that our program did this. This was through the appearance of the program – we used a simple yet interesting border which we believed seemed fitting to a fairy tale. It was essential for us that the program looked as if it would fit in with the fairy tale world rather than the corrupted fairy tale world that we were presenting on stage.
We wanted our programs to seem unique to our production – other than the information it contained. This could have been further achieved by the program containing a memento from the performance. The idea the marketing team and the Director had was to include a wax sealed latter from the count inviting the audience into his castle. However, budget restrictions we were unable to carry this idea through. If we were to repeat this process we would ensure to raise money for marketing so unique ideas, such as the aforementioned one, could be used.
The program contained, as any program would, the cast and crew, a director’s foreword, a show copy, acknowledgements and – of course- the details for the show. However the way our program differed from others was that we included a caption that was created by our competition winner. This was displayed on the front of our program underneath the picture. This was used to reward the winner, along with the free tickets; it would also encourage future participants to enter further competitions. The reason we chose to use this caption on our program also shows that Progeny Theatre Company have had an interactive relationship with the audience throughout the process and have continued to build this interaction within most areas of marketing. The program was as follows;
Word Count – 307